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Monday, February 21, 2011

SPECIFIC INFORMATION ON HOW TO PROMOTE ONLINE

How do I implement word-of-mouth advertising?
  • Face-to-Face: Tell all your friends!
  • Mass Text Messages: Remind your friends a week ahead of the show to buy their tickets via mass text.
  • Instant Messaging (AIM, MSN / Yahoo Messenger): Remind friends of upcoming shows via instant messenger.
  • If you know local artists who are also fans, have them announce the upcoming tour date at their performance.
How do I send out an e-mail blast?
An e-mail blast is an e-mail sent to a mass group of e-mails promoting an event or product.
Develop your email list by:

  • Collecting e-mails at concerts.
  • Compiling a list of friends’ e-mails.
  • Researching press contact e-mails online
Send information about upcoming tour dates at least two or three weeks in advance to local newspapers and blogs to post in the concert listing. Most local papers have a website where you can find the music editor’s e-mail.

You can send out e-mail blasts about anything artist-related (e.g. new album, tour dates).


How do I post on band forums?
You can promote Christ by posting information about upcoming tour dates and album releases.It is fairly easy to sign up for a forum. To find artist forums, visit google.com and type in “Chris Brown". 
Generally, to post messages on forums, you must sign up for an account. These are generally free and only ask for your e-mail and some basic information for your profile.


How do I promote on Facebook? 

You can send an email to your friends, post widgets to your page, post links to Chris's website on your own wall or others' walls.

You can also create events for your friends for listening parties,upcoming concerts, cd release parties, and online events like webcasts and listening parties. 



How do I promote on MySpace? 
There are several ways to promote on Myspace, including posting flyers on others’ profiles, posting bulletins, creating blog entries, forming groups, posting events, and displaying the flyer as your profile picture.

How do I promote on Twitter?
Post status updates centered on the artist or event that you wish to promote. Re tweet from Chris's page and other fans pages.

 
How do I use Photobucket to promote an artist?
Upload your photos of the band, tage them and share them with friends in albums.

How do I use YouTube to promote an artist?
Youtube is a great way to promote Chris's music!  You can create videos of your own, talking about which songs you like best, your review of a live show, etc.  You can also upload your own videos of the Chris songs and share them with your friends.  Another great way to use youtube to promote Chris songs is to search youtube for videos of "Chris" and then share them with your friends on facebook, myspace, and other sites.  You can embed the video on web pages, or just post the link.

 

What is the best place to hang posters and create displays?
In Stores and Businesses

  • Hang posters / displays in the front of the store if possible.
  • Other great places include near the sales area, cash register, or on bulletin boards already established for flyer posting.
  • Use clear tape when hanging on windows or on store walls.
  • Use thumb tacks or staples for cork boards.
  • If you see that a bulletin board in a venue or store is covered only in thumb tacks and no staples, use thumb tacks.
On the Streets

  • Use staple guns for posting flyers on wooden street poles. Regular office staples will not work on street poles.
  • Staple hammers are more expensive than staple guns but worth the investment if you will be posting a lot of flyers. They are much easier to use than staple guns.
  • Use clear packaging tape for metal street poles.
  • Try not to cover up flyers that have already been posted, unless the event has already passed or if there is no more room.
  • Post on poles that already have signs posted, not on bare poles. Some poles are designated for posting, and your flyers may be torn down if they are in the wrong place.
  • Do not hang flyers outside if it looks like it’s going to rain! All of your hard work will be washed away.
  • Wait for a sunny day for outdoor posting, and post in-doors on rainy days. It’s a good idea to check out the forecast.

In Venues

  • Post flyers inside bathroom stalls. They won’t get torn down as quickly by venue owners.
  • Sometimes venues have established a bulletin board for upcoming shows.
  • Usually they will not allow you to post a flyer for an event at a competing venue.

When is the best time to hang a flyer?

  • It is best to hang flyers a week prior to the concert. There will be less chance of flyers being torn down or covered up, but enough exposure time to effectively advertise the show.
  • Do not hang flyers outside if it looks like it’s going to rain! All of your hard work will be washed away. Wait for a sunny day for outdoor posting, and post in-doors on rainy days. It helps to check the weather first.

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